Last Updated: October 15, 2025
1. Introduction
At BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ, the privacy and protection of our users' personal data is one of our top priorities. This Privacy and Data Protection Policy ("Policy") explains what information we collect through the BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ mobile application and our related services, how we use and protect this information.
By accepting this Policy, you consent to the processing of your personal data for the purposes stated herein. Please read this Policy carefully. Your continued use of the application means that you accept the conditions specified in this Policy.
2. Information We Collect
While using the BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ application, we may collect information in the following categories:
2.1. Information Provided by the User
- Account Information: Information you provide during account creation, such as name, surname, email address, phone number, date of birth, and profile picture.
- Profile Information: Interests, preferences, and other information you share optionally.
- Contact Information: Address, postal code, and other contact details.
- Content: Posts, comments, photos, and other content you share through the application.
- Payment Information: Payment method information you use for in-app purchases. (Your credit/debit card information is not stored directly by us, it is processed by our secure payment processors.)
- E-Commerce and Order Information: Information about orders placed through the e-commerce system, purchased products, delivery address, invoice information, order history, and return requests.
- Financial and Wallet Information: Your Turkish Lira balance in the in-app wallet system, deposit and withdrawal transactions, transaction history, wallet usage information, refund transactions, and financial transaction records.
- Advertising and Promotion Information: Information about advertising content you create, advertising campaign durations, advertising payments, cancellation requests, and refund transactions.
2.2. Automatically Collected Information
- Device Information: Device type, operating system, device identifiers, and hardware information.
- Location Information: Precise location information (GPS coordinates) and general location information (city, country). (Location sharing can always be disabled from your device settings.)
- Usage Information: How you use the application, which features you use, and the content you interact with.
- Log Information: IP address, application usage time, error reports, and performance data.
- Cookies and Similar Technologies: Cookies and similar technologies used to remember your application preferences and improve your usage experience.
2.3. Information from Third-Party Sources
- Social Media Connections: When you log in with your social media accounts, we may receive your basic profile information from these platforms.
- Partners and Service Providers: Information received from third parties we work with to provide and improve our services.
- Public Sources: Information obtained from legally accessible public sources.
3. How We Use Information
We use the information we collect for the following purposes:
3.1. Providing and Improving Services
- Creating and managing your account
- Providing the products and services you request
- Improving the functionality and performance of the application
- Personalizing the user experience
- Providing customer support and assistance
- Informing you about updates and changes related to the application
- Processing e-commerce orders, shipping products, and managing the delivery process
- Evaluating product returns and transferring approved refunds to your in-app wallet
- Managing your wallet balance, executing deposit/withdrawal transactions, and maintaining financial transaction records
- Creating, publishing, and managing your advertising campaigns
- Processing advertising cancellation requests and transferring refunds for the remaining period to your wallet
3.2. Communication
- Informing you about our services and sending updates
- Sending technical notifications, updates, and security alerts
- Responding to your support requests
- Providing information about promotions, contests, and special offers (according to your communication preferences)
- Sending order confirmations, shipping tracking information, and delivery notifications
- Informing you about the status of return requests and refund transactions
- Sending wallet transactions, balance changes, and financial transaction notifications
- Informing you about the status, performance, and cancellation of your advertising campaigns
3.3. Analysis and Improvement
- Understanding usage habits and trends
- Monitoring application performance and detecting technical issues
- Developing new features and services
- Creating demographic analyses and statistics
3.4. Security and Fraud Prevention
- Protecting your account and data
- Detecting and preventing fraud, abuse, and unauthorized access
- Investigating and resolving security incidents
- Ensuring compliance with our terms of use
- Detecting and preventing fraudulent or fake e-commerce orders
- Blocking unauthorized access and fraud attempts in wallet transactions
- Ensuring the security of financial transactions and monitoring suspicious activities
3.5. Advertising and Marketing
- Presenting content and advertisements tailored to your interests
- Measuring the effectiveness of advertising campaigns
- Customizing marketing communications
- Organizing promotions and contests
4. How We Share Information
We may share your personal data in the following situations and with the following parties:
4.1. Service Providers and Business Partners
- Technical Infrastructure Providers: Server, data storage, and cloud service providers.
- Payment Processors: Financial institutions and payment service providers that process payment transactions.
- Analytics and Monitoring Services: Services that analyze application performance and usage.
- Customer Support Services: Third-party service providers that provide user support.
- Marketing and Advertising Partners: Partners that conduct advertising display and marketing campaigns.
- Cargo and Logistics Companies: We share your delivery address, contact information, and order details with cargo companies to deliver your e-commerce orders.
- Financial Service Providers: We work with licensed financial institutions to execute wallet transactions, money transfers, and payment processing.
- Banks and Payment Institutions: We share information with banks and payment institutions to execute refunds, withdrawals, and financial transfers.
4.2. Legal Requirements
- When necessary to comply with a legal obligation
- When required by court orders or legal processes
- When requested by public authorities or regulatory agencies
- When necessary to protect our rights, property, or safety
4.3. Business Transfers
In the event of a company merger, acquisition, sale of assets, or similar business transfer, your personal data may be transferred as part of the transaction. In such a case, we will take necessary measures to ensure that your data continues to be protected.
4.4. Sharing with User Consent
We may share your data in other cases where you explicitly consent.
5. Data Security
We take various technical and organizational measures to ensure the security of your personal data, including but not limited to:
- Protecting data transmission using industry-standard SSL/TLS encryption technologies
- Limiting and controlling access to data storage systems
- Implementing firewalls, encryption, and other protective measures
- Conducting regular security assessments and tests
- Training our employees on data privacy and security
- Implementing advanced encryption and security protocols to ensure the security of financial data and wallet information
- Using payment processing systems compliant with PCI DSS (Payment Card Industry Data Security Standard) standards
- Offering additional security layers such as two-factor authentication (2FA) and secure session management
- Using suspicious activity monitoring and fraud detection systems in financial transactions
- Regularly conducting security audits and vulnerability tests
We would like to note that no data transmission or storage method is 100% secure. Therefore, while we take reasonable measures to protect your personal data, we cannot guarantee absolute security.
6. Data Retention and Deletion
We retain your personal data for as long as necessary to provide our services and fulfill our legal obligations. Retention periods may vary depending on the following factors:
- The period your account is active
- Legal, regulatory, accounting, or reporting requirements
- Time periods necessary for dispute resolution
- Time periods necessary for our business purposes
- The obligation to retain e-commerce orders and invoice information for at least 10 years as required by legal regulations (Tax Procedure Law and Commercial Code)
- Retention of financial transaction records and wallet transaction history for the periods determined by accounting and tax regulations
- Retention of return transactions and customer complaints for the necessary periods under the protection of consumer rights
When you delete your account or request the deletion of your data, we will delete or anonymize your personal data from our systems within a reasonable time. However, we may retain certain information as necessary to fulfill our legal obligations, resolve disputes, or enforce our agreements. In particular, financial records and invoice information cannot be deleted until the legal retention periods have expired.
7. User Rights
Under the Personal Data Protection Law No. 6698 (KVKK), you have the following rights regarding your personal data:
- Learning whether your personal data is being processed
- Learning the purpose of processing your personal data and whether it is being used in accordance with this purpose
- Knowing the third parties to whom your personal data is transferred, domestically or abroad
- Requesting the correction of your personal data if it is incomplete or incorrectly processed
- Requesting the deletion, destruction, or anonymization of your personal data
- Requesting that the correction, deletion, or destruction of your personal data be notified to third parties to whom your personal data has been transferred
- Objecting to the occurrence of a result against you by analyzing your processed data exclusively through automated systems
- Requesting compensation for damages in case you incur damages due to unlawful processing of your personal data
To exercise these rights, you can contact us using the methods specified in the "Contact" section below.
8. Children's Privacy
The BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ application is not designed for children under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete that data promptly. If you are a parent or guardian and you think that your child has provided us with personal data, please contact us using the contact information below.
9. International Data Transfers
As BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ, our servers and service providers may be located inside and outside of Turkey. Therefore, your personal data may be transferred to different countries and may be stored or processed in these countries. The data protection laws of these countries may differ from those of Turkey.
When we transfer your personal data abroad, we take necessary measures to ensure adequate protection of your data. These measures include using international data transfer mechanisms specified in the KVKK and relevant regulations.
10. E-Commerce and Return Policy
E-commerce transactions carried out through the BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ application operate only on a B2C (Business to Consumer) model.
IMPORTANT NOTE: The BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ application is NOT a marketplace. The sole and exclusive seller, supplier, and responsible party for all products offered for sale through the application is BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ. Application users, third parties, or other companies CANNOT sell products through the application. All commercial transactions are carried out directly with our company, and all legal responsibilities belong to our company.
10.1. Order and Delivery
- Users can purchase products by adding them to the cart
- Purchased products are delivered to the address specified by the user through contracted cargo companies
- The delivery process and cargo tracking information can be tracked through the application
10.2. Return and Cancellation Right
- In accordance with the Consumer Protection Law, users have the right to withdraw within 7 (seven) days after receiving the product
- Return requests can be submitted through the application or our customer service channels
- You can choose your refund method during the return request (digital wallet or original payment method)
Refund Methods:
- The refund amount is returned according to your preferred method:
- a) To the in-app digital wallet (fast refund - instant)
- b) To the original payment method (credit card, bank account - 7-14 business days)
- The wallet refund option is faster and can be used immediately
- You can transfer your wallet balance to your bank account free of charge at any time
Non-returnable products and special conditions are specified in detail in the Distance Sales Agreement.
11. In-App Wallet System
The BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ application offers users a digital wallet service based on Turkish Lira (TL).
11.1. Wallet Usage
- Your wallet balance is in Turkish Lira (TL)
- You can deposit money to your wallet and use it for all in-app payments
- Refunds from product returns are directly credited to your wallet
- In case of advertising cancellations, the calculated refund for the remaining period is reflected in your wallet
11.2. Security
- Wallet transactions are carried out using a secure payment infrastructure
- All financial transactions are made through encrypted channels and recorded
- Suspicious activities are constantly monitored and necessary security measures are taken
11.3. Transaction History
- All your wallet transactions (deposit, spending, refund) can be viewed through the application
- Financial transaction records are kept for the periods specified by legal regulations
12. Advertising System and Cancellation Policy
Users can create paid advertising campaigns through the BEŞDÖRT - Zendey Media Yazılım ve Sosyal Medya LTD ŞTİ application.
12.1. Advertising Creation and Payment
- Users can create advertising campaigns for specific periods (e.g., 7 days, 14 days, 30 days)
- Advertising fees are calculated on a daily basis and collected before the campaign starts
- Payment can be made from your wallet balance or other payment methods
12.2. Cancellation and Refund Policy
- You can cancel your advertising campaign at any time
- In case of cancellation, the calculated fee for the remaining days is refunded to your in-app wallet
- Example: If you paid 7,000 TL for a 7-day ad and canceled it on the 3rd day, 4,000 TL for the remaining 4 days will be refunded to your wallet
- The refund calculation is done automatically and reflected in your wallet instantly
- No refund is made for past days
12.3. Advertising Content Responsibility
- It is the user's responsibility to ensure that advertising content complies with legal regulations and application rules
- If inappropriate or misleading advertising content is detected, the ad may be removed and no refund may be made
13. Apple App Store and Google Play Store Compliance
This Privacy Policy has been prepared in accordance with Apple App Store and Google Play Store requirements.
13.1. Data Collection and Transparency
- All data categories collected by our application are clearly stated in this policy
- Financial data, location data, and personal information collected from users are explained in detail
- How your data is used and who it is shared with is stated transparently
13.2. User Control and Consent
- User permission is obtained for the collection of sensitive data (location, camera, notifications, etc.)
- Users can delete their accounts and data at any time (except for legal retention periods)
- They can opt out of marketing communications at any time
13.3. Children's Protection
Our application is not designed for users under the age of 18, and we do not knowingly collect data from this age group.
14. Changes to the Privacy Policy
We may update this Privacy Policy from time to time. When we make significant changes to the Policy, we will notify you by publishing the updated Policy in the application or by sending you an email. We will indicate the date the changes go into effect as "Last Updated Date" at the beginning of the Policy.
Your continued use of the application means that you accept the updated Privacy Policy. If you do not accept any changes, please stop using the application and delete your account.
15. Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us using the contact information below:
To exercise your rights under the KVKK, you can send your written application to the above address or send it to [email protected] using Registered Electronic Mail (KEP), Secure Electronic Signature, Mobile Signature, or your email address registered in our system.